Long runner or round rug?
Hall runners are back. In fact, as far as Belma Kapetanovic is concerned, they’re alive and kicking! Belma showed her work at London Design Fair (LDF) this year – a truly sparkling event that showcases products from all over the world. Belma represented the best of the UK, her designs are original and very 21st century. She says:
‘My round rugs and runners have been very well received at LDF this year – it seems I have found a bit of a gap in the market for those types of products. I hope to add more round rugs and runners to some of my current collections, particularly Geology and Floral Explosion.’
Trading as Interiors by Element, Belma designs colourful, graphic, rugs and wallpaper inspired by abstractions of the natural environment. Occasionally you’ll see an inspirational image in Belma’s social media feed – it could be a piece of art or a photograph – it’ll be something that sparked off one of her new designs. It’s intriguing to see what shapes and patterns in nature contribute to a finished rug.
All the products are made-to-order allowing full customisation; size, colour and shape of rug. This is a great help to interior designers as well as homeowners.