Green is Pantone’s choice for 2017
Look out for this particular colour – the colour of the year as designated by international colour experts Pantone – it’s called ‘Greenery’. We’ll see it everywhere during 2017 from fashionable clothes to interiors accessories. It sits somewhere between zingy lime and grass green and reminds us of the new growth of spring, refreshing and uplifting. I predict ’Greenery’ will be a big hit!
Are we slaves to fashion?
I guarantee that you will be influenced by what you see in advertising, in the media and in the shops. Amongst the 200 colours I use in my colour consultations this fresh green will be picked out more often by clients than it has been in the past. Many would say they’re not slaves to fashion and really they choose colours for the home based on personal taste.
What we have here is a suggestion based on considered research. It helps us be more aware of the possibilities – or the effects – that colour have on the atmosphere in the home or indeed how much our physical and emotional reactions are influenced by it. As I work with colour every day it’s easy for me to pull together combinations that I know will work together but for the general public colour choices can be guided. In this way hopefully you’re introduced to colours that you may never have considered before and enjoy the pleasure that colour can bring to your home.
Described as a symbolic colour by Pantone it’s a snapshot of what they see taking place in our global culture; it serves as an expression of a mood, an attitude. And it’s a good one!
“Greens help our heartbeat to slow down, help us to breathe and pull ourselves away from a world tied to flat screens and immerse ourselves in the physical beauty of the natural world.” Laurie Pressman, vice president at the Pantone Colour Institute.
I can see this shade being effective in any room in the home but if you don’t fancy decorating with it give it a nod every time you eat a Granny Smith.
Where does ‘greenery’ fit in then? Definitely in every room downstairs – it speaks volumes in terms of energy and freshness. There is a growing movement towards indoor gardening. Whether you are growing herbs on the windowsill or developing a pot plant collection this particular green will make a good addition to the greens already present in the home. And if you’ve been influenced by the metallic trend which goes on and on ‘Greenery’ will be a stylish match for copper, brass, silver, pewter and gold.
“There’s a Japanese concept called ‘forest bathing’, which says that when you are feeling stressed, one of the best things to do is go walk in the forest,” Leatrice Eiseman went on to say. We might not have too many forests here in Cambridgeshire but a walk in the fields is a definite possibility. And it does make you feel better, an absolute escape from the stresses of the day. Leave the mobile devices alone and go commune with nature.
The Botanicals trend started a few years ago and wallpapers have been very successful in transporting us into the jungle or fernery. The constant item on clients’ wish lists is to better connect the house with the garden – our desire to create indoor-outdoor spaces continues unabated.
Previous colours that missed the mark
In previous years some of the colours have been ‘odd’ to say the least. I’m a colour lover but haven’t enjoyed some of the Pantone picks because they are extraordinarily difficult to incorporate into an interior scheme. In 2016 for the first time they offered two colours as the ‘colour of the year’ – how crazy was that?! They were nice though – a pretty pale blue and a pale pink. It was intended that you use both but it didn’t really work for interiors in general although they are super colours for the nursery. In 2015 we had Marsala, a deep dark reddish brown, a great colour for shoes and handbags but not many clients wanted it on their walls – however I rather like it in my logo! In 2014 Radiant Orchid was the most vivid pink you can imagine and even the most girly girls didn’t go as far as decorating their bedrooms in it. And going slightly further back in 2013 we had Emerald, the deepest green you can think of but far too strong to be popular other than for a uniquely ‘wow’ entrance hall, a velvet skirt or a knitted cardigan (I had the latter). Certainly a few nice sofas were produced in Emerald green but I don’t know anyone who actually bought one.
How do Pantone decide on the colour? To gauge the broadest of views researchers spend months consulting specialists in retail, fashion, interiors, architecture and many other areas of design, including automotive. They then produce a range of colours which steers manufacturers to develop products that will have general appeal. From this collection of colours they pick one to become the ‘Colour of the Year’. It has already been seen on the catwalk and a few luxury cars have come out from under the covers in this hue. Yes, it’s all very commercial but if you were about to invest in a major new line of accessories or develop a new collection of wallpapers it would be wise to note what they say at the Pantone institute.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnections we seek with nature, one another and a larger purpose.” Leatrice Eiseman, Executive Director of the Pantone Colour Institute.
You’ll see a sparkling array of colour combinations that hero ‘Greenery’. It’s very versatile and green in general is considered the most effective colour to use in the home because it’s so easy on the eye – it’s nature’s neutral.
“From a psychology perspective, this is an interesting prediction from Pantone given all the other major trend forecasting firms have gone for greyed out muted hues. These reflect the lack of clarity and security we sense in these uncertain times, whereas Pantone’s vivid Greenery is the antithesis of this. It’s all about the new – new life, new beginnings, a fresh start. If you love this high energy, vivid colour it’s ideal as an accent colour to re-energise and re-invigorate and get 2017 off to a flying start.” Karen Haller, applied colour psychology expert teaching design professionals.
If you’d like to freshen up your decor and fancy green but maybe not this one, take a look at the lovely selection on offer from online paint supplier Colour and Paint. All greens look great with wood, from limed oak to rich and dark mahogany or walnut. It’s useful as an accent colour in any room but green can also work very well as the main colour. Team it with lots of white for a fresh clean scheme that welcomes almost any colourful accessory!
Charming and even considered lucky by many green is certainly a colour to be seen, not just in 2017 but for many years to come. It may be a fashion statement today, but it will have a long life! Will you be going green in 2017?
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